There are people who belong to a growing community of ‘cord cutters’. They prefer to watch the TV content on Internet. They are more comfortable with their touch screens. In the US, there is a large number of cord cutters on account of the availability of the wide variety of quality content online. According to one survey, 40 percent of all broadband users in the US access some TV content from the web. Some have not used a cable or satell.ite connection at all. In India the numbers are not high, but growing fast. Google’s YouTube has wide access. There are content partnerships with it. Netflix and Hulu are the key players for online streaming video of TV shows. They are not available in India due to geographical limitations. Indian services are Hungama and Eros. Box TV features both Hindi and English TV shows, at a nominal cost. The convenience factor is the main attraction for code cutters. The devices like smart phones and tablets which can be used on the go have added to the trend. Apple TV are Chromocast (Google) use wi-fi to seamlessly connect a computer, tablet or a smart phone to a TV. That allows users to stream virtually anything from the Internet on to the TV screen.

The future model is multi-screen, People are platform agnostic. They would like to consume content when convenient.The two main issues here are the quality of Internet connection and content.These days TV and web-based programming co-exist.