Brand icon is much more than a strong brand. It is timeless, incomparable and irreplaceable. Few strong brands achieve this iconic status. These brands have high emotional connect with the consumers. Even those who have not experienced the brand have strong feelings for it. Saatchi and Saatchi look upon brand icons as love-marks. These are the brands which people love and respect. A brand icon has to be high on both love and respect. A strong brand could be high on respect, but low on love. A fad is high on love, but low on respect. A brand’s iconic status is tested against its absenteeism. It may leave a void in people’s lives. Brand icons belong to  the people and not to the organisation. Disney is an iconic brand. Harley Davidson is another classic icon. Harry Potter is a recent example of an iconic brand. Cult brands have small following. Iconic brands have a large following. Amul is an Indian example of an iconic brand. IIT is another Indian example.