Global ad revenue reached $1037 billion (9.5 per cent growth). It is likely to reach $1116 billion (7.7 growth). Digital advertising will command a market share of 82 per cent, followed by TV – 11 per cent, outdoor – 3 per cent, print – 2 per cent and radio – 2 per cent. (This Year Next Year — TYNY Report, WPP’s media investment firm).

India’s ad expenditure is set to reach Rs.1.64 lakh crore (7 per cent growth) in 2025. The incremental revenue will be Rs. 10,730 crores.

Digital advertising commands a lion’s share — 60 per cent of total ad revenue in 2025. It is growing by 11.5 per cent. The key growth driver for digital ad spend is retail media growing at a CAGR of 40 per cent since 2019. Ad revenue for TV will show a negative growth of -1 per cent. TV ad revenue is Rs.42,431 crore. TV will command 26 per cent of the total ad spends in 2025.

Print and outdoor advertising will grow at 4 per cent and 8 per cent respectively, while cinema will grow at 10 per cent and radio may register a degrowth of -1 per cent.

The ad market is growing at 10 per cent. The key sectors driving ad spending in India are SMEs, realty, education, BFSI and tech/telco accounting for 60 per cent of the ad market.

In 2024, India ranks 9th among the top 10 global ad markets.

India is at the forefront of a marketing revolution driven by AI and data privacy. As global ad spend surpasses $ 1 trillion, India emerges as a top 4 growth market, with digital accounting for 60 per cent of ad spend.