As mobile screen are going to be the primary screen to see the video, many brands will invest in augmented reality (AR) to connect with the consumers. AR will overtake the figures of virtual reality (VR) platform. Slowly, both these platforms will merge into a mixed reality future. Pokeman Go used AR hugely. There are going to be AR games based on Harry Potter.This technology may become mainstream.

Data and insights it provides enhance the targeting capability. There is AI and machine learning. It allows us to focus on human side of marketing. It can be predicted what life stage the consumers are at. The messages can be customised.There is going to a shift to moments-led marketing.

Brands can be alighned to consumers’ special moments. Coke tried this. It was made possible by automation of the marketing systems.