Ad agencies these days commonly use tools such as ChatGPT for research, data analytics and code generation. Midjourney is used for visualization. Stable Diffusion is capable of generating photo-realistic images. Adobe Firefly is used for seamless adoption of creative assets across media.

AI algorithms could be used to read reams of customer data.

The company can supplement its promotional material by AI-led videos. If similar videos are produced with human actors, they would cost so much. AI can bring about a reduction in content production cost.

AI is used to create social media content. There are great savings.

It should be remembered what Piyush Pandey, Ogilvy says that behind even the most impressive AI system, there will always be people who use their uniquely human faculties to come up with Big Ideas.