AI plays a vital role in content creation. A TV serial’s full episode can be created using AI, and it can provide immersive interactive experience. AI can generate dialogues. It can help scriptwriters to perfect their scripts. Scriptwriters thus get more time to think things through. Thus, generative AI is a great enabler.

AI can reduce cost of production. It can diversify content types and devise now forms of content from scratch. Still storytelling is the core of scripting and requires the human touch.

AI can be integrated to content production. It is both time saving and cost saving. AI has moved from generating scripts to characters alones. Google’s NotebookM converts text into podcast-style audio formats. Character personas are tailored to specific audience preferences. Most of the use of AI is confined to pre-production stage. It is used for ideation and pre-visualisation.

AI in content production brings its own challenges — there are ethical and legal issues. There should be checks and balances in place. AI generated content could be distinguished by a tag. There should be quality control. To achieve QC, human intervention is necessary.

Nandan Nilkeni’s Fundamentum Partnership backed KuKu FM is audio content platform. It wants generative AI to become part of content creation, production and dissemination.

Generative AI models in scripting perform diverse functions. Some models handle science fiction well while others do not handle true crime well. The capability of models varies from genre to genre.