Cadbury has released a new campaign. It allows consumers to make personalised birthday songs for their loved ones using AI. It has been conceptualised by Ogilvy and Wavemaker and tech partners Gen.ai and Uberduck. The brand has a new microsite ADSMN Interactive where users can share little interesting details about their loved ones to generate a customised birthday song for them.

Cadbury also won Grand Prix at Cannes (for creative effectiveness) for the Cadbury celebrations ‘Shah Rukh Khan My Ad’ campaign.

The recent birthday song campaign generated 30000 original birthday songs created within the first four days of the campaign.