Amish Tripathi wrote a novel The Immortals of Meluha in 2010. He is an IIM alumus. He sampled his first chapter at all bookstores and made a movie trailer for the book and uploaded it on YouTube. In 2011, he wrote The Secret of the Nagas. Together, both the novels have sold over a million copies. Karan Johar has acquired the rights to adapt The Immortals for the big screen. This has inspired many MBAs to become novelists. His third book is Vayuputras.