Many ads used animals in yester years. With rise of animal rights groups and concern for ethical treatment to animals, India has set up Animal Welfare Board of India ( AWBI )  which prescribes a procedure for filming with live animals. Their permission is necessary to shoot with a live animal. Vodafone ad featuring a pug took Nirvana more than six weeks to secure the permission. SBI’s ad of a hen laying golden eggs was objected to by PETA India ( People for Ethical Treatment to Animals ). Johnson’s commercial for Savlon used a dog, sparrows and cockatoos, and faced problem with the Board. Hutch Essar’s fortune teller bird, a parakeet was withdrawn. Animations films now create animals to avoid such problems, e.g. Alpenliebe candy with Kajol and crocodile has an animated crocodile. Animation, though expensive, gives a lot of creative freedom. The cow used in Orbit White commercial is an animated cow. Film makers sometimes prefer to shoot abroad where there are animation protection rules but the whole thing is time bound. Alternatively, footage from stock libraries can be used. Tata Safari ad with several wild animals popping out eyes when it drove by had stock shots. Pepsi’s cricketers morphed into tigers using stock footage. Stock footage is cheaper as compared to animation or shooting abroad. Some film makers edit out animals totally.