Advertising Standards Council of India (ASCI) has issued guidelines for financial and health influencers.

According to these new guidelines, influencers providing financial advice must prominently display their SEBI registration number as well as qualifications in adverts and on social media platforms. Appropriate credentials from SEBI, IRDAI, ICAI or ICSI have to be provided based on the nature of advice.

Health or nutrition influencers must disclose relevant qualifications such as medical degree or certification in nursing, nutrition, dietetics, physiotherapy or psychology etc.

In case of videos, the credentials must be superimposed on visuals prominently or upfront or mentioned in the opening remark. For blogs and text-based posts, they should be stated at the beginning before the consumer begins reading.

In case of audio-only media (including podcasts), they should be announced before the advertised content goes on air.