Management theorists put forward big bang ideas such as TQM, Core Competence, Bottom of the Pyramid. These ideas were the solutions to the problems. Since now in the digital age, fresh new problems have arisen, the old ideas will soon give way to new ideas from the new age gurus. Mostly the academicians were the source of the new ideas. They are these days being evaluated on the basis of publications in reputed journls. These research papers are highly mathematical, but are short on new ideas. There are non-academicians such as Marshall Goldamith and Charan Das who interact with the industry and discuss new ideas. The Ph Ds these days are drawn from diverse disciplines, and not necessarily from management discipline. That they have no interaction with business is a big constraint on the emergence of new ideas. We do require new ideas to satisfy today’s context and eco-system. According to Vijay Govindarajan, Tuck School of Business, Harvard Business School, IIMs have been around for more than 50 years, and the Indian School Business has been around for a decade, but they have yet to produce a big idea. One who comes with a big idea will be amply rewardedw today. There could be earnings from directorships, speaking assingments and book royalties. Social media is the apt source for future big ideas. So also the field of business analytics.