Big Tech’s Ad Business

Indian parliament set up a house panel which called Big Tech’s ad business ‘a monopolist threat.’ It advised the government to take corrective steps for anti-competitive behaviour of the Big Tech. It suggested enactment of competitive legislation.

Even the standing committee on finance pointed out the anti-competitive practices of Big Tech. It suggested to examine competitive behaviour ex ante before monopolies set in. At present the attention is post happening. It suggested a framework for ‘systemically important digital intermediaries. (SIDIS).’

It suggested enhanced competition law and the strengthening the of CCI, with a specialised digital markets unit.

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