Blippar was developed in 2011, and has been continuously evolving. It has reached around 150 countries. There are close to 50 million downloads of the app. It is expanding. It has reached India towards the end of 2014. It is a reality ad platform. It is an advertising platform that brings products to life. It has revolutionized the way the consumers interact with the brands. It is backed up by the power of image recognition and augmented reality technologies. They keep on improving the image recognition technologies. That brings the consumer to interact with literally any object. Let the consumer point the phone at a food item, a chocolate or a ball.  They get engaged in an activity. They are likely to tweet about it. They like the brand page, participate in a contest and then consumer the product.

In India, they have 30 clients. Blippar is a content discovery app. Every time you blip a Pepsi can, different content will show up, ranging from interactive games to contests.