Southern films have become all-India blockbusters in the concluding three months of 2021 and the initial four months of 2022 and have done well abroad too. Pushpa: The Rise featuring Allu Arjun have done exceeding well. RRR and KGF: Chapter 2 have shattered records in terms of box-office collections. Vikram of Kamal Hasan is awaiting release. Vikrant Rona too follows. Liger has experimented with both Southern and Mumbai film industry stars. Agent will star Mammooty. These films are dubbed in multiple languages. It widens their reach. These film focus on content and marketing. They make use of social media, say bloggers and YouTube. There is a trend for big-ticket action movies. They have big stars and big directors. Action is mounted on lavish scale. They produce the movies quickly. Thus it facilitates their early release and exhibition. Hindi stars too may adopt this model of business. In fact, the whole Indian film industry should do so.