BookMyShow (BMS)

BockMyShow ( BMS ) is online movie and event ticketing platform owned by Bigtree Entertainment. It is expanding in international markets too. It earns its revenues from convenience fee on online sale of tickets, commission from concerts and events, commission from concerts and events, sale of advertising space and marketing, its call centre business and revenue from sale and maintenance of software. At present, the advertising is related to movie marketing and film advertising. It plans to go beyond movies. It will offer branded content. It is focussed on data analytics and expects the website to look like a magazine. Content will make advertising a significant revenue source. In international markets, its services are at present available in Bangladesh, Indonesia, New Zealand and the UAE. It has plans to launch the content in Sri Lanka. It has also launched its mobile wallet. The online ticketing market is only 15 per cent of the total movie ticketing market, in India. ( which is worth $ 2 billion with a growth rate of 10 per cent annum ).

Paytm also proposes to enter this market. The success could be attributed to two factors — who offers the most comprehensive portfolio of theatres and who offers a better deal. There are 550 multiplex properties run by 90 chains and 2500 single screen properties.

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