Many products-commodities have been branded. Plywood has become Century Plyboards (CenturyPly). The putty before the paint has been branded Birla White. Asian Paints is popular. Anchor electrical switches and sockets is another example. Wood adhesives are Fevicol and the sealant is M-Seal. The water leakage stopping compound is Dr Fixit. Low involvement commodities have been successfully branded.