Changing Media Scene

Happy Makar Sankranti

In media, the major change is occurring in how content is created, consumed and bought. Media companies may create or may aggregate and disseminate content. The delivery is at a place, time and gadget of consumer’s choice.

Big Tech influences media. Companies have become multi-channel, multi-platform and multi-device ready. All content — news, movies, TV shows, games, concerts — require reimagination. Media companies have to adapt to the changing environment.

All newspapers have a digital version, apart from a physical edition. Movies are released in theatres as well as online. Episodes of TV serials are shown on linear TV and OTT channels. Sports can be seen live or virtually.

Media consumption is on the rise continuously. We are consuming more media now than anytime in the past.

Video streaming platforms called OTTs have put entertainment in the pocket of consumers.

Theatres owners or multiplexes are sure about their audiences as those between 12 and 39 would always like to get out for entertainment. Of course, a segment would like to be indoors for whatever reasons — cost, hesitation or comfort.

There are subscription-based digital services. There are social media-based content packets.

Globally, there is interaction between virtual and on-ground entertainment. NFTs could be game changers in the live entertainment industry.

Media companies of future will be data-driven, process-centric and more digital. They would be able to create personalised viewing experience. The content offered would amaze and delight the audiences. Media companies will be more interactive. Gaming will pick up. Companies will have to protect data privacy. They will have to address issues of misinformation.

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