Brand related content was created and consumed. But of late, there is virtual flood of content on the internet. In past, one promotional brochure was used over a period of time. This could be done more frequently, say a monthly brochure. Things have changed after ChatGPT arrived. Brands will resort to using it. It will make it easier for business to create brand-related content. It may affect the need for human content creators and copywriters. Brands can gain a lot if they start using ChatGPT. It is a stepping stone to create content that is relevant, engaging and personal. The visualisation could be provided by DALL-E.