Advertising and marketing can use ChatGPT in a variety of ways. ChatGPT can be used to create chatbots that can respond to customer queries. It can provide information about products and services. There can be convenient access to information. It enhances customer experience.

ChatGPT can be used to write and edit reply. It can be used to suggest ideas for creative marketing campaigns. It can conduct A/B testing.

The intuitive software can facilitate the understanding of consumer intentions deeply. It can provide insights to advertisers. It tells us exactly when the customer is close to buying by detecting the use of certain key words.

However, ChatGPT is a starting point to work from. It cannot replace the creative roles completely. It can evolve, and may take up new things.

ChatGPT is being used to write effective short content on emails and social media. The output is not recognised as AI-written. It is likely to perform better in terms of SEO optimisation or search ads.

AI systems are a reflection of their training data. They lack the capacity to do original thinking. Immersive creative writing by humans will still win the day. A brand’s individual style or tonality cannot be replaced by AI tools. These are still the early days for AI-assisted chatbots. It requires more time and ML to settle in. There are privacy issues too. It relies on textual data for training. Such data has vast amount of personal data of individuals. Thus the output generated must comply with the data protection regulations.