Comedians do command a reach that is important for advertisers. A comedian as such takes anti-establishment stance. He is away from mainstream. Does his coming closer to brand dilutes his artristic capability ?  Could they be as acerbic and edgy? Comedians have not ventured into advertising. It is advertising that is coming closer to comedians. Comedy’s freedom cannot be had in advertising. Still comedians have realised that one way to make money is to be involved with the brands. Brands could sponsor comedy too. It all depends on the content. It should be  engaging enough . A corporate show takes you beyond the obscenity and insulting people. A person has to learn how to keep the integrity intact in different spaces. AIB has launched an advertising division — Vigyapati.