Content Creation for Digital Formats

Digital formats do need content creation. Some exclusive firms have entered this space. There is a clamour for the eb-only content — the content for mobiles and desk tops. Entertainment channels such as Star, Sony and Viacom have launched over-the-top (OTT) versions HotStar, SonyLiv and Voot. Production houses like YRF, Balaji and Eros have entered into content space. It is great time to offer a platform and work on the content space. YRF Man’s World is a five episode series launched in September, 2015. The next web series for them is Bang Baja Baraat and Jumbo Jutts. It isĀ  important to connect the present generation. The entry is not capital intensive. What is important is to understand the audiences. The content is very different from that on the traditional platforms. It is more edgy.

Web series will attract a whole host of talents — writers, directors, producers from the traditional space to the digital space.

Business model of the digital space is still evolving. It is to be seen how best to monetize it. Online revenues are still meager. Getting people to subscribe in a market where piracy is the in-thing is very challenging. There has to be a balance between subscription revenue and advertising revenue. At present web-based serials are advertisement-supported. They are sponsored by a number of advertisers. Smart marketers have realized that it is better to register presence in the digital space to remain relevant for today’s generation and audiences.

print

Leave a Reply

Your email address will not be published. Required fields are marked *