A good corporate image is a valuable asset. What factors contribute to develop this image in the eyes of public? First  and foremost, the industry image matters a lot — the industry in which the company operates. A good MNC operating in two-wheeler industry is sure to have a good image. A chemical company gets its image dented, as it pollutes the environment a lot. An IT  company gets a positive industry image. Secondly, the country of origin also contributes to corporate image. Thirdly, the CEO and his personal image also influence the corporate image. Narayan Murthy’s clean personal image added to the image of Infosys. Fourthly, the quality of the employees e.g. in service organisations contribute to the corporate image. Fifthly, the work environment and physical facilities also influence the image. Last but not the least, the product itself is the expression of  corporate image. 

The business practices followed, the social responsibility shown, the compliance with the law of the land, the media covrage — all these other factors also play a role in building the corporate image.