In a typical cost sheet, the expenses of the fees of the artists, cinematography, outdoor location and its recce, studio or bungalow hire charges, props, costumes and miscellaneous costs are shown. Cost of the prints too are factored in. Over and above this, the mark up of a production house and the fees of the director are the two major cost components.Some years back, a typical 60 second ad film used to cost on an average Rs 70 lacs. These days the budget has shot up to Rs 1.5 crore keeping pace with the inflation. A film made lavishly using outdoors will cost Rs 2.5 crore. And if a reputed filmmaker is used the budget may reach Rs 3.5 crore. If you use a celebrity, on account of the fees charged by him/her, a film may cost between Rs 5 to Rs crore.