There is always a demand for faster internet. However, there are limitations of capacity of the networks. Each user buys a particular package of data, say 1 Gb data per day. After the user exhausts this limit of data, the service provider reduces the internet-speed of that user. This is called Fair Usage Policy (FUP). This policy is designed to prevent a user from over-consuming data. A user crossing 1 Gb limit for example, would surf the net at a reduced speed of 64 Kbps. This will encourage him to recharge. The phone is then able to do the basic surfing. It is equivalent to a ‘no internet’.

Service providers get the data at a cost. The billing system promises unlimited data, with free voice calling as voice also means data. If data is over-consumed, it is not possible to cover the costs. Other users too must be protected. It is, therefore, necessary to implement FUP. Earlier there was cost recovery by charging the voice calls. At present, the alternative is to reduce the speed. While doing so, there is no alert to the users. It is automatic. There are alerts when a particular chunk of data gets consumed, say alert on 50 per cent data consumption.