According to a recent forecast of GroupM, digital advertising stands at 9.5 per cent of total advertising, thus the size of digital advertising is Rs. 4661 crore. The total advertising is estimated to be Rs.48,976 crore. In another five years, digital advertising could touch 20-25 per cent of total advertising by which time, it would have crossed Rs. 10,000 crore mark.

In India, TV and print still remain the largest contributors to the total advertising. They stand at Rs. 22,446 crore and Rs. 16,872 crore.