In digital classifieds, there are players like JustDial, OLX and Quikr. The revenues in digital classifieds are likely to reach Rs. 7700 — 7900 crore by 2020 as per KPMG India and Google report. At present, the revenue stands at Rs. 2900 crore ( FY 15 ). The growth will be driven by e-services, real estate and automobiles.

At present, classifieds  sites earn either through advertising or through premium listings.

In business-to-consumer classifieds site, each listing has to pay Rs. 5000-Rs. 7000 per month. In consumer-to-consumer site more than 70 per cent revenue comes from advertising. An advertiser pays Rs. 200-Rs. 500 based on display of an ad.