Of late DI technology is responsible for the visual appeal of most of the Hindi films. It does colour adjustment and gives the scene a distinct hue. It makes the image a lot more pleasing to the eye. DI technology is the Photoshop of the film industry. A cinematographer gets another opportunity of lighting his shots. The shades of complexion can be changed. Gaudy garments can be made subtler. Be it an actor, a landscape or an object, DI enables to achieve the desired results by working on these. The director’s vision is carried forward by the cinematographer. The cinematographer’s vision is translated by the DI operator. Just as the building structure must be sound before it gets decor in terms of colour, the basic cinematography must be sound for DI to contribute its mite. Jodha Akbar’s song Azeemushaan Sheheshah had great visuals, but involved very little of DI work. Most of the work was done prior to DI processing.Reshamiya’s  Karzzzz had many sequences in DI to lend a rich feel to the movie.