In direct-to-mobile technology, the television content is streamed directly to mobile phones without an internet connection. The challenge is to integrate smart phones that support D2M and digital terrestrial TV to mobile devices (DTT2M).

There should be nationwide network for indoor coverage for quality services.

The implementation means higher costs for smartphone makers. The sets will be costlier.

There should be a standard compatible with existing mobile handsets. Smart phones can be designed and manufactured to be ready for receiving broadcast signals directly.

This technology seeks convergence of broadband and broadcasting services. It enables users to receive terrestrial digital TV directly on their handsets. It is similar to the concept of FM on the handsets.

The service can be used to spread citizen-centric information, say emergency alerts, public safety messages, social services etc.

The technology is in its early stages.