All e-commerce sites aim at two things — acquire customers and acquire sellers who sell their wares on the e-commerce site. There is always a race for increasing the number of merchants from year to year. The more the merchants, the better. Merchants get attracted to those e-commerce sites whose brand proposition and promise is clear. Sellers are fickle, and would like to be associated with multiple sites to garner more and more business. E-commerce sites offers commissions per order and delivery charges. They may waive the subscription fees and fees pertaining to inventory storage and packaging. Some e-commerce sites are zero-commission platform, though they charge marketing fees on each sale. The vendors must be assisted by the site as they lack the digital experience. Merchants prefer seamless delivery option. Theses options must be cost-efficient. Logistics is key to e-commerce. If there is delay, the order is likely to get cancelled. Sellers prefer third party logistics partners that are tied up with e-commerce companies. It makes the process simple, integrated and cost-effective. Sellers may opt for their own courier if they operate from their site. Sellers prefer signing with those e-commerce sites that give them highest traction. It is about the trust and credibility of the platform.