There are several allegations against ed-tech sector. Ed-tech adopts aggressive selling methods. They represent the deliverables falsely. There are predatory pricing schemes. There are issues of the quality of content. They sell courses to parents by misrepresentation.

The sector is still in the process of evolution. It could be regulated by a code of conduct and certain behavioural guidelines. There is already a self- regulatory body called the India Ed-tech Consortium (IEC). It has created a two-tier grievance redressal mechanism. It resolves complaints. Member companies must have a grievance officer to resolve the complaint earlier. They are taking steps to register with the National Consumer Helpline (NCH). The body should prove its effectiveness.

The government thinks about soft-touch regulations for many upcoming sectors. The idea is to grant recognition to the ed-tech institutes and allow regulation through self-regulatory bodies.

Ed-tech has to adopt the tenets of NEP, 2020. These are affordability, accessibility, quality, equity and accountability.

In India, ed-tech startup funding stands third, after e-commerce and fintech. It has made available good teachers beyond the geographical boundaries. Ed-tech is open to hybrid experiment. It can adopt AR-VR, AI and ML to ensure effective online learning.