In the last five years, the growth of the base of advertisers is  remarkable — there were around 10 thousand advertisers in 2010, whereas in 2015, there are about 12,500 advertisers. Much of this growth is led by the new economy companies — e-commerce entities, start ups and internet-enabled services. There is good growth in regional advertising too.

The ratio of India’s advertising expenditure to GDP continues to be small — at 0.35 per cent. Other emerging countries like China (0.50 per cent), Russia (0.57 per cent) and Brazil (0.77 per cent) are better. The enhanced advertising activity may increase its share in GDP in future.