Video online by streaming services in a movie crazy Indian market are likely to be highly successful, and soon Netflix and Amazon.com will enter the Indian market. Eros, a Mumbai studio has a catalogue of more than 2000 films, and it has launched its streaming services ErosNow in India, which is optimised for mobile devices and priced rightly for early adoption. Eros releases 70 movies a year. Its movies will be available to stream immediately after they hit theatres. Its basic ad-supported tier is free, while premium services cost Rs. 50-Rs. 100 monthly. Prices outside India are higher. ErosNow has film music section. It faces home grown competition from Balaji Telefilms. Its other competitors are Hooq which has been launched in India with monthly starting packages of Rs.199. In this business the best execution and the best story telling will win. ErosNow is a combination of both. In India, the three big things are  — cricket, religion and movie.