In advertising we do find cliches, say a piggy bank symbol in banking ads to promote savings. Such cliches are banal. Sometimes the cliche consists of an extreme promise — a person using a deo becomes so desirable. However, cliches are not credible. Instead, one can use the other extreme called Extreme Consequence. It shows the absurd results of having a product or using it. A toothbrush promises sparkling teeth — in a group photo the head is converted into a sparkling lamp. Here the product benefit is exaggerated. A car chase between the police and the criminal shows him to get out of the car to take his favourite coffee from a cafe and then get into the car again so as to resume the chase. Extreme Consequence is ironic and tongue-in-cheek. It can be both positive and negative. It could also focus on minor trait. A ‘twist-to-open’ instruction can lead to a dance of the consumer.