May 13, 2015. Facebook commences hosting articles from news organisations. Facebook and publishers had long and delicate negotiations prior to this. What has begun as a bunch of few instant articles will soon expand to cover more. Theses articles will load faster. In fact, Facebook has gone to great lengths to woo the publishers. To begin, the negotiations had succeeded with nine publishers such as New York Times, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. These articles will carry ads. The revenue will either go wholly to the publisher or will be shared between Facebook and publisher in proportion of 30: 70. The publishers can track the readers who read these articles, using the conventional tools they use to analyse traffic to their site. As print media is being assaulted by the electronic media, this is a way out for them. The social network has 1.4 billion users, and captures attention of the cell phone users. As the audience is shifting to digital media, there is no alternative to such collaboration. This by itself is also a threat. The audience  may tend to forget the original media which provides the content, and may make Facebook itself as a destination. This may slowly erode their own traffic–both of advertising and readers. in other words, the use of social media may mean losing control over the distribution.