Facebook has pioneered no-cost equated monthly instalments (EMIs) for advertisers in India. It will satisfy the working capital (WC) needs of advertisers. The EMIs will be spread over three months for advertising campaign. Facebook will bear the interest cost. Thus it is an upfront discount to the business on ad spends. Advertisers can choose any amount between Rs.3200 and Rs.5 lac. The programme will be applicable to over 19000 pin codes across India. It almost covers the whole of India. The programme has been launched after the first ever decline in the revenue of Facebook. Facebook will also provide 24×7 chat support to the advertisers.