Fashion technology does not end with the stitching of outfits. These outfits must reach the target audience appropriately. Fashion communication plays a role here. Fashion communication includes graphic design,Fashion journalism, visual communication and sales, styling, photography, advertising, public relations, space design and so on. We do need fashion communicators in the show case layouts where outfits are displayed in malls and boutiques, fashion shows, advertising of outfits in print media etc.