Posters of films are the promotional material. They are now mostly printed on vinyl. Even film hoardings are no longer painted. The top poster people in Mumbai are Atmanand of Studio Link, Rahul Nanda of H-One , Chudasama of Marching and Ms Sucharita Sengupta of Glamour Design Studio. Some good posters attributed to Atmaram are 1942-A Love Story, Khuda Gawah and Ghulam. Chudasama’s best posters are Om Shanti Om and Lakshya. Nanda’s best are Black, Devdas and Gupt. Sengupta’s good posters are Dil Chahta Hai, Kal Ho N Ho and Rang De Basanti. Some of the best posters in film industry are those of Mother India, Sawariya, Pyaasa, Guide and Sholay. Special photo-shoots are arranged for the posters, but sometimes the stills are given and posters are designed from them. Posters introduce a film and draw viewers to the box-office. Posters are the first visuals for everyone. The audience gets a feel of the film’s concept.

Generally 10 per cent of a film’s budget is kept aside for publicity. Poster designing accounts for barely two per cent. An average film’s posters may cost between Rs. 5-Rs. 10 lakh.