In previous years, films were produced by studios such as Bombay  Talkies, Prabhat, Minerva Movitone, Rk, Navketan and Filmistan. These days there is prolific production of feature films. Along with these, we have production of TV serials, reality shows, music videos and ad films. There are corporates who have entered into film production. However, many become producers on individual basis, earning the nick name single producers. They are responsible for more than 50 per cent production of films. Many of these producers do not go beyond one film. There are no training facilities for producers. They learn on the job. The starting point is the ability to invest. The venture could be a partnership. It may so happen that cost overruns leaves behind a few partners whereas others sever the partnership relationship. Producers introduce their own finance plus borrowed finance either from financiers or the institutions like banks. The firm that produces the film must register itself with the producers’ association IMPAA. There are regional associations where a regional film producer registers himself. The producer has to appoint an Executive Producer and sets up a Unit manned by a full-time and part-time members. A producer must be aware of the different aspects of the film making process and the challenges in the changing environment. There should be understanding of the medium. The first consideration is the choice of the story or plot. Then comes the screenplay. Later comes the casting. The shooting involves cinematography and art director. There are choreographers, lyricists and music directors. Even before the story is selected, we have to appoint a director and assess his competence. A producer takes interest from the concept to commissioning of the whole project. A movie is a business as well as a medium. Both these components must be balanced.