Fitness bands are a part of wearable technology. Basically, they are fitness trackers which manage physical activity, and calorie intake so as to keep you in shape. It is a significant opportunity to device makers. Many other issues can be monitored — the steps, the sleep pattern the calorie consumption.

The devices are in sync with the smart phones apps and web sites.

Fitbit from California has been introduced in India. It monitors heart rate with the help of a sensor at the back. It costs Rs. 12000 plus. Xiami Mi Band tracks sleep, counts steps. It is available at an affordable price of Rs.999. YuFit is similar to MiBand but has an OLED screen. It also costs Rs.999. GOQii Band cost Rs. 3000. Fitgen Trek supports both iOS and Android and costs Rs. 5999. Garmin Vivosmart provides vibration alerts in sync with a smart phone. It costs Rs. 10990. Intex too has forayed into this market. Watchmakers like Timex have entered the market. The market leader is Fitbit. Apple is within the striking distance of Fitbit.

Designs have now become sleek and trendy. The market is showing robust growth.