As we know, a large chunk of retail revenue is generated by the unorganized sector. In 2023, it is 80 per cent of the total revenue. However, as modern retail and e-commerce picks up, the contribution of unorganized retail sector will go down to 71 per cent in 2030. Currently, modern trade contributes 12 per cent of the total retail revenue, and e-commerce 8 per cent (2023). By 2030, the share of e-commerce will rise to 17 per cent.

The new commerce model consists of D2C (18 per cent share), social commerce (46 per cent share), quick commerce (20 per cent share) and live commerce (17 per cent share). It is a $15 billion market in 2023.

Retail will have to improve the ease of product discovery, prompt of point of purchase support and service and customized offers and communications.