Generative AI has a great market potential. It can account for 33 per cent of the global AI market by 2027. The total AI market is expected to reach $320-380 billion, growing at a compound growth rate (CAGR) of 25-35 per cent.

In Indian tech industry, women make up 36 per cent of workforce. There is a significant gender gap at executive level. Generative AI could transform the tech sector by reducing the disparity between men and women in the tech sector.

It is reported that 45 per cent women in the tech roles feel that generative AI can boost their perceived competence. One in five women use generative AI on a daily basis. Amongst the senior management women, the daily usage of generative AI tools is nearly 35 per cent.

Still, the usage is lower at the senior levels. This could be attributed to limited knowledge, lack of trust, restricted access to these tools and fear of competence scrutiny. The knowledge gap must be addressed to get greater adoption. The enabling environment should be created to make women comfortable while using generative AI.

Some measures to boost adoption among women are to provide clear career pathways, mentorship programmes, flexible work schedules, providing training, building a suitable work culture and fostering networking opportunities.

Many women have shown willingness to invest more time to achieve professional success in generative AI.

In order to leverage a huge opportunity of $320 billion market, India must have gender diversity.