InMobi is in the process of launching AI-backed software Glance Live on smartphones. It wants leadership position in live internet space. It is the NextBigThing, making it a unique category worldwide. Glance Live comes pre-loaded and activated on Android phones.

Live or short-video format is already popular. All social media players have some Live offering. Short video format is second biggest segment in terms of time spent in a year. Short video users are expected to be 650 million by 2025. It occupies the second spot after TV. Many more users will be consuming internet by 2025, and the growth will be derived from that.

Glance Live will be available on the lockscreen. A user need not visit another app to access the video. It will provide a deep immersive experience, engagement and transaction. Glance will use lockscreens as a real estate for internet consumption. It is interactive lockscreen experience.

Consumers are travelling from text and visual images to long-form video and short-form video a la TikTok. The world is now moving towards live internet. InMobi wants to make live e-commerce a part of this offering.

Glance Live will bring together an eco-system of content creators and developers from different genres. The content must be properly curated.