On 31st August, 2023, Google announced launching of its AI-powered search in India. It will give Search Generative Experience (SGE). Google Search gets a layer of generative AI. Users will have to opt for this. Traditional search shows links of multiple web-sites that have information related to search queries and key words. In AI-powered search, there would be an over-view of key information. It has also integrated Text-to-Speech feature.

In traditional search, the link may or may not have relevant information. AI-powered search, the relevant information is compiled, organised and shown upfront. The sources of information are indicated. There are photo results at the end.

Each search query is treated as a new command. One can ask follow-up questions or queries, and AI-assisted search would carry over the context from question to question. AI-assisted search also understands long questions, and the question need not be broken down into smaller queries.

It supports both English and Hindi languages. There is a language toggle button on the top left side of the information screen,

Google will soon roll out a feature that would allow users to make use of voice to ask follow-up questions (instead of typing them).

As generative AI is a nascent technology. it has some limitations. It is not completely accurate. Google restricts the number of queries. The AI search too may carry ads.