Noreena Hertz, Cambridge professor and economist-author speaks about Gucci capitalism which believes that market resolves all the problems on its own, and the government shouldstay away. It also believes that wealth trickles down. It emphasises what we own more.It could be a Gucci bag rather than the quality of air we breathe or the quality of health care we have. Gucci capitalism is dying. The governments are taking measures to reign in the behaviour of banks, say putting restrictions on the banker’s pay and bonuses. The Danish govrnment has put in an obesity tax on fast food companies, which is like saying that businesses have to take responsibility for the negative impact for the things they do. There are uprisings e.g. Occupy Wall Street. The next phase of capitalism will recognise the significance of community. There should be balance between business gains and social environmental justice. The focus would be on collaboration rather than competition. Wikipedia is a collaborative model.