It is necessary to give importance to the Human Resource Management function in the advertising industry. Many talented people leave reputed agencies for the other professions as they are not satisfied. According to Anuja Chauhan, former Creative Director, JWT and now an author, advertising does not give importance to people anymore. Anuja is responsible for some creatives such as There is nothing official about it (1993), Yeh dil maange more (1999), Mera number kab ayega (2001) all for Pepsi.