The TV serial actors today face an identity crisis.This is the result of the policies of the channels. The credit titles at the end of an episode of a serial or at the beginning are the root cause of this identity crisis. The real names of the actors/ actresses are dropped from the credit titles. These people are known as by the names of the characters they play in the serial. They are presented in the promotional programmes too in the name in the name they have assumed in the serial. The novices suffer a lot, as their real names do not get established. The new audiences too fail to recognise these actors. All technicians are included in the titles. Only the actors are excluded.