India has a young population that is driven by entertainment. It constitutes a large market for game publishers. It is as big as Mumbai film industry right now. Here a game is downloaded, and then paid for. In a game, you have to overcome challenges. By doing so, you get the feel good factor. There is multi-player gaming. The outcome in each game is unique, and the experience is fresh. It is thus a very engaging entertainment format. By contrast, content is watched just once or twice. China has a market worth $ 1.4 billion and the US worth $ 9 billion. South Korea and Japan generate $ 5 billion plus revenue.

There are several verticals here — gamified learning, e-sports, telco subscriptions and fantasy sports. Nazara Technologies, India operates in all these five verticals.