There is convergence of media, telecom and technology. Rupert Murdoch sold 21st Century Fox to Walt Disney in 2017. The entertainment market was being redrawn. There were bigger competitors such as Apple, Amazon, A T & T and Alphabet or Google. Netflix was acquiring audience by investing heavily. Cord cutting affected the pay TV business. Thus Murdoch’s move was right.

India embraced internet in 1995 and since then it has grown at rapid pace. Today India has become one of the largest video consuming countries of the world. India has vast TV audience and online watching audience. OTT channels are the biggest gainers. Unlike US where OTT is through cable, in India it is through telecom. Broadcast TV is 45 per cent of India’s total media and entertainment market.

India’s top media firms are Disney Star, Sony-Viacom 18, Google, Times Group and Zee Entertainment. Sun TV is a star firm in the south.