A Bangalore-based start up has launched in Silicon Valley a new ad delivery platform Miip to deliver content rich ads to mobile app users. It will create delivery zones for consumers within their favourite apps. It will present a curated collection of product feeds, apps and related content with visuals.It aims to charge higher premium for ads delivered from advertisers and share revenue with mobile commerce companies on business transactions. They are pitted against Google and Facebook who have their own ad delivery engine. Google dominates the web search market, and struggles to get a foothold in the mobile ad market, despite owning Android platform. InMobi has tied up with customers in the US.