It completes its golden jubilee in 2013. It captures Marathi literary activities. It is a link between the old and new authors. The idea was initiated by a group of literary figures such as Jayvant Dalvi, Ramesh Mantri, S N Navre, Madhu Mangesh Karnik, Umakant Thomare, Pandharinath Rege, Purshottam Dhakras who met under the auspices of Keshav Kothavle’s Majestic Prakashan. The group was later named as granthpremi group. It suggested a magazine dedicated to literature and named as Lalit. The first issue was published in January, 1964. The death of Keshav Kothavle was a setback to Lalit, but his son Ashok did overcome this obstacle. Thanthapal was a popular feature in the magazine.Lalit is the book trade journal in the sense.There are in-house journals of several publishing houses, but their aims are limited. Lalit has wider goals. Lalit chronicles all the new launches in the book trade.It represents the Marathi publishing industry. The audience of such publication is limited to the publishers, librarians, book sellers and bibliophiles. One such magazine The Bookseller in London is being published since 1858. The Publishers’ Weekly is being published from New York since 1872. Lalit promotes book reading culture. Lalit earns ad revenues from the advertisements of books. Lalit publishes special issues devoted to various themes.